More money. Happier customers.
Blueplate designs and develops the easiest to use online ordering platform on the planet. When things are easier, customers do it more often, leading to happier customers and increased profits.
Customer satisfaction
Online conversion rate
Outgrown the basics and ready for more?
If tools like ChowNow or DoorDash feel too limiting—but a fully in house software suite feels overkill—you’re exactly who we built Blueplate for.
Get the power of custom with none of the headaches.
Growing concepts
Multi-location or fast-scaling restaurants that need more control than one‑size‑fits‑all platforms provide.
Brand‑first teams
You care how it looks and feels. Blueplate matches your brand and streamlines the journey so guests convert more often.
Operators watching margins
Keep more of what you earn with lower fees and higher conversion—without hiring a dev team.
If this sounds like you:
- • You’ve maxed out what “simple” tools can do
- • You want higher online conversion without complexity
- • You need flexibility for modifiers, schedules, and promos
- • You want a branded, easy ordering flow your guests love
Blueplate is the fast path between “basic” and “bespoke.” Get the power and polish of a custom experience—without the custom price tag or build time.
Small Changes, Big Impact
A small improvement in your online ordering conversion rate can lead to a massive increase in revenue. See how switching to Blueplate could impact your bottom line.
See Your Potential Growth
| Metric | Toast | Blueplate |
|---|---|---|
| Conversion Rate | 3% | 15.03% |
| Monthly Orders | 200 | 0 |
| Monthly Revenue | $0 | $0 |
from 0 potential monthly orders
* Results are based on average conversion rates, your results may vary.
It all starts with friction.
Most online ordering is a clunky and confusing experience. When customers are met with an uninspiring, generic design and unclear steps, they get frustrated. This friction is the #1 reason they abandon their cart, costing you revenue before they’ve even seen the menu.
We Replace Friction with Familiarity.
Blueplate understands the psychological impact of design. Our platform is fully customizable to match your brand, creating a familiar and intuitive UX. This immediately builds trust and makes customers feel at home, dramatically reducing initial drop-off.
A Clear Path to Checkout.
Our clear, seamless process guides users effortlessly from browsing to payment. Because the experience is so simple and logical, customer confidence is boosted at every step. We know that confident customers not only complete their orders but also order more, and more often.
The result is real growth.
This relentless focus on a superior UX is how our partners achieve an average conversion rate of over 15.03%—more than double the industry average. It’s a better, friendlier experience that creates happier, more loyal customers and translates directly into a healthier bottom line for your restaurant. Such a drastic increase in conversion rate isn't just a 10% increase in sales -- it could mean a 6-12 times increase in sales.
Conversion rate makes a big difference
Feature rich. Less headaches
Online ordering features designed with you, your employees, and customers in mind.
Change the wait time that customers see quickly and on the fly for a superior experience and less angry customers
Happier customers. More orders.
This is the best online ordering I've used. The animal gifs are the cherry on top.
The best food service app! Extremely user friendly and very clean platform setup!
Fantastic online ordering experience! Much better and easier then Door Dash! Thanks for the great service!
Love the happy animals ❤️
Love Blueplate. Easy to use.
Thank you 😊
Being able to specifically select what to include or not include per item ordered is incredible. I only order pickup from restaurants with that option.
Pricing
Flexible plans for where you are—get both and save.
Online Ordering
Point of Sale
Package Deal
More ways to grow are coming right up
Branded mobile app
Give your regulars a home on their phone with an iOS and Android app that looks and feels like you.
One‑click website builder
Launch a fast, beautiful website that syncs your menu and updates automatically. Build a beautiful website for your restaurant in minutes, and let us take care of the updating.
Ready to grow your restaurant?
Book a 15-minute demo to see how Blueplate can help you increase profits and delight your customers. No pressure, just a clear look at a better way to run your restaurant.